About
MDCR: The Soul of Manchester's Dance and Culture Revolution
Celebrating the rich legacy of Acid House and football culture, MDCR is where Manchester’s past meets the future, creating a global movement driven by creativity, authenticity, and unstoppable energy.
Who are ya?
The brand that represents Manchester’s rich Acid House history, now a global phenomenon: creating the dance revolution and making the city a destination of choice for the Chanel catwalk, voted as one of the best places to visit in the world by Forbes.
We recently made Manchester City’s famous acid house club crest look like a melting smiley for an official kit and run everything from club nights to multi-media marketing. With every successful business from London and beyond in TV, arts and music heading to Media City and jumping on the bandwagon, we welcome you all to a city that I helped create with a small bunch of others.
The city is ours to share with the world: enjoy the food, the clubs, the football, and the swagger and confidence that made MDCR what it is
Who We Are
MDCR, short for Manchester Dance Culture Revolution, is a brand that embodies the spirit and history of Manchester. We draw from the city’s rich Acid House heritage and vibrant football culture to create a global phenomenon. Our mission is to celebrate and amplify Manchester’s unique cultural legacy through innovative projects and collaborations.
What We Stand For
At MDCR, we stand for creativity, authenticity, and the unbreakable spirit of Manchester. We believe in pushing boundaries, embracing our roots, and sharing the city’s dynamic culture with the world.
Our History
Born from the golden era of Manchester’s music scene, MDCR has its foundations in the city’s pulsating nightlife and football passion. Our journey started with the creation of iconic merchandise and has evolved into a multifaceted brand known for its impactful presence in music, fashion, and beyond.
Our Vision
To be a beacon of Manchester’s cultural heritage, inspiring and connecting people through our projects, events, and collaborations. We aim to keep the city’s legacy alive and thriving, making it a global symbol of innovation and creativity.
Our City, Our Culture
mdcr... Where Manchester's Legacy Lives On